Dr. Nila Krisnawati Hidayat, SE., MM.

Work Experience:

• 2013 – present,  Swiss German University, Tangerang – Dean of Faculty Business and Communication
• 2008 – 2009, Graha Emas Indonesia, Jakarta – Managing Director, Management Solution & Learning Centre
• 2003 – 2008, Bunda Mulia University, Jakarta – Vice Rector in charged for Public Relations Marketing and Education Development Affairs, Marketing Director
• 2002 – 2003, PT.Honora Mondial Jasa Wisata/Internasional Tourism and Training Services – Australia (Jakarta) – Director for Marketing and Public Relations
• 1995 – 2002, Trisakti Institute of Tourism – Head of Public Relations, Head of Secretariat and Instructor/Assessor for several subjects; Convention Management, Marketing/PR, Front Office Management.
• 1994-1995, Ibis Slipi Hotel-ACCOR Management, Jakarta – Promotion and Marketing Officer

Research Experience (in the last 5 years):

• 2014, Strategic Competency Development In Human Resources Through Education, Skill And Culture In The Creative Industry – PDP/DPRM – DIKTI
• 2015, Brand Equity Analysis and Its Impact To The Loyal Customer on Local Batik to Develop Its Competitiveness – SGU/CRF
• 2016, Developing Collaborative Model Between Entrepreneurship and Incubator in Higher Education – SGU/CRF
• 2016, Kajian Tentang Pengembangan strategi SDM bidang Hotel di Jakarta dan Bali – Hibah Bersaing/ DPRM – DIKTI(Year I)
• 2017, Kajian Tentang Pengembangan Strategi SDM bidang Hotel di Jakarta dan Bali – Hibah Bersaing/PTUPT DPRM – DIKTI(Year 2)
• 2018, Factors Affecting Cooperative’s Performance In Tangerang City – A Case Study Of Credit Unions – SGU/CRF
• 2019, Tourism And Hospitality Higher Education Curriculum Framework Development In A Global Perspective: An Analysis Of Academic Versus Vocational Stream – SGU/CRF
• 2020, Destination Development Strategy to Increase Creative Economy: Swot Analysis of Pasar Anyar as Tourism Destination – SGU/CRF
• 2021, Analyzing The Capabilities of Village-Owned Entreprises (Bumdes) To Increase The Indonesia’s Village Economies; An Empirical Studies From Voes In Tangerang” – SGU/CRF

Community Service Experience (in the last 5 years):

• 2015, Peserta dalam Penyusunan Pedoman Penyetaraan Kualifikasi Kompetensi ACCSTP – AsDep.SDM/Kementerian Pariwisata
• 2016, Nara sumber pada Sosialisasi KKNI 23 sd 25 Mei 2016, Hotel Horison Jayapura – AsDep.SDM/Kementerian Pariwisata
• 2016, Pembicara pada Developing Business Skill For Start Up in Tangerang Selatan, bekerja sama dengan IKAPRI Banten – SGU
• 2017, Pembicara pada Pelatihan Tentang Dasar Metodologi Riset di Universitas Muhamadiyah Tangsel – SGU
• 2017, Nara sumber pada Pelatihan Kompetensi Dasar SDM Kepariwisataan Bidang Homestay Desa Wisata di Kabupaten Magelang – AsDep.SDM/Kementerian Pariwisata
• 2017, Nara sumber pada : “Pelatihan Dasar SDM Kepariwisataan”   dengan Materi :  Pelayanan Prima dan Sapta Pesona” di lingkungan Angkasa Pura – AsDep.SDM/Kementerian Pariwisata
• 2018, Peserta pada Sinkronisasi Program Kerja NTPB dengan Kementerian Pariwisata di hotel Four Point Jakarta – AsDep.SDM/Kementerian Pariwisata
• 2019, Pelatihan Pemberdayaan SDM Koperasi di Kota Tangerang – SGU/Dinas Koprasi Tangerang
• 2020, Peningkatan Analisa Berfikir melalui Metode Belajar Menggunakan Bisnis Simulasi Bagi Remaja di Jabodetabek – SGU
• 2021, Peningkatan Wirausaha tani dalam meningkatkan motivasi dan nilai ekonomi melalui Metode Ceramah – PT.Telin

Organization Experience:

• 1996 – present, Member of Professional Public Relations Association (Perhumas Indonesia)
• 2000 – 2010, EGA Briefing (Marketing-Public Relations Association)
• 1999 – 2000, Institution Member of Centre Culturel Francais (CCF) – Jakarta
• 1998 – 2000, Secretary for Indonesian Tourism Institutions Association (HILDIKTIPARI)   
• 1997 – 2000, International Training Center for Women (ITW) – Amsterdam, Netherlands, International Committee from Trisakti Tourism Academy
• 2000 – present, Hotel Front-Liner Association (HFLA)
• 2009 – present, Indonesia Hospitality Alliance (IHA)  
• 2009 – present, IMA (Indonesia Marketing Association)
• 2019 – present, Asosiasi Manajemen Indonesia
• 2019 – present, Asosiasi Peneliti Pariwisata Indonesia
• 2019 – present, TIM PROFESIONAL PARIWISATA – Bidang Manajemen Mutu
• 2020 – present, MASATA (Masyarakat Sadar Wisata) – Ketua DPC  Tangerang Selatan

Education Background

• Doctor (Dr) in Management Strategic at Universitas Padjajaran, 2016
• Master of Marketing Management at Universitas Indonesia, 2008
• Bachelor of Management at Universitas Indonesia, 2000

Book:

• Buku Ajar Internal: Managing The Event – 2011
• Bisnis UKM Berbasis Wisata Kuliner – 2012
• Kebangkitan Merek Lokal Industri Perhotelan di Indonesia – 2016

Teaching Area:

• Business and Communication
• Consumer Behavior
• Business Research & Methodology
• Bisnis dan Manajemen
• Human Resource Management

Publications:

• The Effect of Asean Open Skies Policy 2015 on The Opportunities for Low Cost Carriers in Indonesia, A Case Study of PT.Citilink Indonesia – The South East Asian Journal of Management, Accessible on Proquest and EBSCOhost – Vol.9/No.1 2015, hal 34-51 (ISSN : 1978-1989)
• Analysis of logistic delivery performance ; case study of rental tools delivery in “XYZ” power plant project at the energy fossil division. – Journal of Business and Management Indonesia – Vol.XVI, No.2, 2015, hal.70-78 (ISSN:1412-3681)
• Key Performance Indicator to Increase production performance: A case study of medium manufacture in Indonesia – Journal of Applied Business Economic Research – Vol13.No.6, 2015, hal.4843-4766 (ISSN: 0972-7302)
• Competitive Strategy and Its Impact on Hotel Performance : A Partial Least Square Approach To Hotel Managers in Bali. – International Journal of Economics, Commerce and Management – Vol.4/No.7, 2016, hal.455-465 (ISSN: 2348 – 0386) (Click here)
• Crafting the Effective Entrepreneurship for a Higher Education: A Development of Collaborative Learning Model Between its Current Curriculum and Existing Incubator – Proceeding of The IIER International Conference – ISBN : 978-93-86291-88-2, 2017 Association with World Research Library and Academics World
• Competitiveness Development of Tourism Human Resources Facing the ASEAN Economic Community in 2015: A Case Study on Hotel Human Resources in Jakarta and Bali – Australian Academy of Business and Economics Review – Volume. 3, Issues 2, April 2017. Page : 76-86 ISSN (Online) 2205-6726,  ISSN (Print) 2205-6734
• Evidence-Based Implementation Analysis of Mutual Recognition Agreement on Tourism Professionals at Tourism Education in Thailand – Middle-East Journal of Scientific Research – 25 (9): 1846-1852, 2017, ISSN 1990-9233, © IDOSI Publications, 2017, DOI: 10.5829/idosi.mejsr.2017.1846.1852. Page 1846-1852
• Consumer’s Perceived Ease Of Use And Perceived Usefulness Analysis Of E-Wallet Utilization In The Food And Beverage Industry: An Investigation Of Millennials In Jakarta – Proceeding of International Conference on Economics and Business – Shaping The Future of Digital Economy ; Trend, Opportunity and Challenge – ISSN : 2548-7965, 2018
• The Influence Of Community Empowerment To Support Sustainable Tourism Development: Evidence From Homestay In Tanjung Lesung – Proceeding of IFSAC – Emerging Innovation and Creativity in Digital Economy Era – ISSBN : 978-623-7111-21-4, 2018
• The Contribution Of An Entrepreneurship Course Towards Creative Thinking Skills Of Higher Education Students: An Investigation Of Business School In South Tangerang – Proceeding FMI – 2018, ISBN : 978-602-53291-0-4 Page : 528
• Peningkatan Daya Saing SDM Pariwisata Melalui Sosialisasi Tentang Peran Kompetensi di Kupang – Prosiding: Peran Perguruan Tinggi dan Dunia Usaha Dalam Meningkatkan Pemberdayaan Masyarakat Berkelanjutan di Era MEA – 2016, LPPM Pelita Harapan, ISBN : 978-602-97797-5-2
• Sosialisasi Melalui Workshop Model Bisnis Kanvas Untuk Meningkatakan Potensi Kewirausahaan Bagi Siswa SMA Negeri 1 Cirebon – Prosiding: Optimalisasi dan Peran Pendidikan Tinggi  Dalam Pemberdayaan Masyarakat – 2017, LPPM Pelita Harapan, ISBN : 978-602-50607-0-0
• Innovative Strategic Positioning of Capital Flows Mobilization of The Original Five ASEAN Countries: Which are Leading? – The South East Asian Journal of Management – Tahun: 2018 | Volume: 12 | ISSN: 2355-6641
• Assessment Of Factors Affecting Cooperatives’ Performance In Indonesia: The Case Of Credit Union Cooperatives – Journal of Entrepreneurship, Business and Economics – ISSN 2345-4695, 2019, 7(2), Page : 80–105
• Analysis of the Effect of Innovation Strategies on Product Innovation Performance and Organizational Learning in SMEs South Tangerang City – International Journal of Innovation, Creativity and Change – Tahun 2020, edisi 5 No.6 Part 2 – ISSN : 2201-1315
• The Impact Of Brand Activation On Customer Trust In Men Grooming Industry: An Investigation Of Brand Xyz’ – International Journal of Innovation, Creativity and Change – Tahun 2020, edisi 5 No.6 Part 2 – ISSN : 2201-1315
• Strategic Approaches For Mitigating Crisis In Village Tourist Destination Sector In West Kalimantan – Journal of Tourism and Destination – Volume  9 No. 2 Juni 20 21, E-ISSN: 2685-6026 (Click here)

Scientific Seminar Presenters:

• Global Advance Research Conference on Management and Business Studies (GARCOMBS) – University Padjadjaran and Durasit Pundit University, Thailand, Kedge Business School – The Emergent of Brand Image and Industry Attractiveness on Competitive Strategy and Hotel Business Performance: A Study in Indonesian Hotel Industry – Grand Inna Bali, 14-15 October 2015
• The 10th International Conference Business Economic, Social Science and Humanities (BESSH), Malaysia – Brand Equity Analysis and Its Impact To The Loyal Customer on Local Batik to Develop Its Competitiveness –  Kuala Lumpur, 1 April 2016
• Konferensi Nasional PKM CSR, SGU,UPH dan UMN – Peningkatan Daya Saing SDM Pariwisata Melalui Sosialisasi Tentang Peran Kompetensi di Kupang – Padang, 27-28 Oktober 2016
• Bangkok Annual Business and Social Science Research 2016,  Bangkok, Thailand – Competitiveness Development of Tourism Human Resources Facing the ASEAN Economic Community (AEC).  – Bangkok, 3-4 Dec 2016
• Global Advance Research Conference on Management and Business Studies (GARCOMBS) – University Padjadjaran and Durasit Pundit University, Thailand, Kedge – Do The Brand Image and Customer Loyalty Determine The Competitive Strategy of Chain Hotels – Perancis, 7-8 October 2016
• The 103^rd The IIER International Conference – Developing Collaborative Learning Model Between Entrepreneurship Program and Its Business Incubator : An Investigation From Business Schools in Indonesia – Tokyo, 6-7 May 2017
• Konferensi Nasional PKM CSR ke-3,  SGU,UPH dan UMN – Sosialisasi Melalui Workshop Model Bisnis Kanvas Untuk Meningkatakan Potensi Kewirausahaan Bagi  Siswa Sma Negeri 1 Cirebon – UNS, 19-21 Oktober 2017
• ASEAN Academic Network International Conference on Economics and Business Management 2017 (AICEBM 2017) – Evidence-Based Implementation Analysis of Mutual Recognition Agreement on Tourism Professionals at Tourism Education in Thailand – Ho Chi Minh, Vietnam on 17th-18th November 2017.
• The 6th Gadjah Mada International Conference on Economics and Business (GAMAICEB) – Consumer’s Perceived Ease Of Use And Perceived Usefulness Analysis Of E-Wallet Utilization In The Food And Beverage Industry: An Investigation Of Millennials In Jakarta – UGM, Yogyakarta   September 12-13, 2018.
• Seminar Nasional, Konferensi, Workshop dan Pengabdian Kepada Masyarakat ke 10 yang diselenggarakan oleh Forum Manajemen Indonesia (FMI) – The Influence Of Community Empowerment To Support Sustainable Tourism Development: Evidence From Homestay In Tanjung Lesung – Palembang, 7 – 8 Nopember 2018
• The 2^nd Indonesia Marketing Academy Conference -IMARC Conference ke-2 – The Important Performance Analysis (IPA) – Approach for Measuring Quality Service and Perceived Value in Airlines Sector in Indonesia – UNDIP, Semarang 5-6 March 2018
• Sailing Forward : Tourism Business Opportunity 2019 – The Community Empowerment On Sustainable Tourism (Home Stays Development Program In Indonesia) – AIIAS, Philiphine, 16-18 June 2019
• Orasi Ilmiah pada The 1st International Annual Convention and Research Forum 2020 yang diselenggarakan oleh  COHREP (Council of Hotel and Restaurant Educators of The Philiphines) – Teaching Innovation in The Hospitality and Tourism Education in Indonesia and Neighboring Countries in Asia – Jan 30-31, 2020 di Nusa Dua Bali

Professional Certifications:

• Sertifikasi Kompetensi bidang Front Office – No. Reg.: PAR 031412162018
• Asesor Kompetensi – No,Reg.MET.000.0026902018
• Certified International Research Reviewer (CIRR), No: 3211-9-QHRM-1697-419-8-2019
• Certified Pendamping UMKM  No.Reg.KOP.116.03530.2020

Achievement:

• The Best SGU’s Lecturer